A Love Affair With Chocolate And Branding
It may have been mentioned that we have sweet tooth(s), maybe sweet teeth … or would it be aitch:creative has a sweet tooth?
Regardless – we like sweet things here – so when Ellie brought in a HUGE bag of Quality Street – our eyes lit up!
As the bag (now open and heavily depleted) sits at the juncture of all our desks – it’s well within my sight line (a blessing and a curse!) and I can see it in my peripheral vision at all times (which is really bad for my waistline – as my self-control is dismal).
It was over an hour (of munching) before I noticed the logo.
Now, much as I love sweets, I really love logos! A well designed and executed logo – especially as part of a great brand – is a wonderful thing and one of those things that I have twisted MANY an ear over here at aitch towers
DON’T GET ME STARTED ON MY LOVE SONG TO THE BRITISH LIBRARY LOGO!
Quality Street have updated their logo (well, it’s not quite like I remember it!) and it’s got a lot of lovely details that run out into the brand.
Yeah, by all means call me out as a design-nerd, but to be honest, that’s kind of what I get paid to be! These details – the things I appreciate in others’ logo design, are the things I look to execute in my own designs.
It all started with noticing how the swash from the Q meets the Y and holds the whole logo together.
The letter spacing is gorgeous, and the interaction of curves is magnificent.
And where letterforms are combined (like the a and l) is clearly done with pride and care.
Balanced, elegant, clean and simple. What I would call contemporary timeless! A real revision that has elevated the brand from a little ‘fun’ – to an evergreen classic. Lovely.
Then tiny details, like the ‘dots’ being the individual shapes and colours of the actual chocolate selection and the re-instatement of the man and woman characters – now sharing or exchanging chocolates; but ‘together’.
Oh, it occurs to me that this may come across as a paid endorsement … it’s no such thing! I simply think it’s nice to share a bit of love when you see something that you think worthy of comment. We didn’t design this, nor know who did! I just wanted to share my thoughts.
That said – if Nestle or any affiliates are reading and want to send samples: I like the PURPLE one the best!!
If you want to see what we do, how we could help build your brand, or if you’re thinking of reviewing your brand; please drop the team at aitch a line and let’s have a chat.